Yes, we can! How social media boosted Obama campaign

24 03 2009

hopeactchangeDuring an IAB Netcafe (March 5, 2009), Antony Slabinck and Rik Lagey (from LBi) demonstrated how Barack Obama used social media in his race to White House.
The “Yes, we can” song became a symbol of this strategy. See LBi post here.

The LBi analysis show us the incredible power of social media as social media are a tremendous communication channel to build communities.

Barak Obama success is the result of people involvment/participation in his campaign. Thousands of actions were organised by anonymous people.

No doubt! Companies will have to build ASAP a “business model” including social media if they want to boost their image and manage their online reputation.