Much more than a buzz tool…

29 06 2008

rumorAs I already told you in a previous post, Online Reputation Management (ORM) is all about reputation (not only about buzz).

If it’s important to measure your buzz and see if your (online/offline) marketing campaigns are generating reactions on the internet, it’s even more important to assess if this buzz is positive or negative.

Do you imagine the impact of negative rumors/conversations on your brand/name/company results? With ORM you’ll be alerted when negative buzz will be identified. You’ll then be able to react and (maybe) prevent the fast circultation of the bad news via blogs, forums,… You’ll be able to protect your brand or influence your consumers’ perception.

That’s all about reputation!





Online Reputation Management, what’s for?

1 06 2008

Consumers use the web to make buying decisions. A large majority of those consumers buys offline BUT goes online to research information, read reviews and get opinions from other users.

Are you aware of what your customers are saying about you? What about your (ex-)employees? What about your competitors? Information travels very quickly across the internet (via websites, blogs, forums, podcasts, social networks, etc.). Are you listening to the online conversations about your brand/your name/your competitors/…?

The Online Reputation Management (ORM) is a wonderfull service that able us to:

  • measure the buzz generated by an online or offline campaign
  • identify communication opportunities (when your consumers are mostly speaking about a topic you never stressed in your campaign)
  • manage/prevent crisis (dealing with negative comments/malicious information on the net)

Through this blog I’ll try to make you discover the all dimension of the Online Reputation Management.

I invite you to join me on this blog to share experience and questions on e-Reputation.