Much more than a buzz tool…

29 06 2008

rumorAs I already told you in a previous post, Online Reputation Management (ORM) is all about reputation (not only about buzz).

If it’s important to measure your buzz and see if your (online/offline) marketing campaigns are generating reactions on the internet, it’s even more important to assess if this buzz is positive or negative.

Do you imagine the impact of negative rumors/conversations on your brand/name/company results? With ORM you’ll be alerted when negative buzz will be identified. You’ll then be able to react and (maybe) prevent the fast circultation of the bad news via blogs, forums,… You’ll be able to protect your brand or influence your consumers’ perception.

That’s all about reputation!