Join my ORM Group on LinkedIn

28 07 2008

I launched an ORM Group on LinkedIn a few days ago.

Please join us to expand your Online Reputation Management network and ideas.

This blog will be our main platform to share ideas and experience.

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ORM article in Business ICT magazine – 2 remarks

10 06 2008

Business ICT June CoverA nice article about ORM is published in Business ICT magazine (June edition). For the first time of my life since the launch of my PR agency (B2Win) I’m in the article 😉 But that’s not the objective of this post. I read the article carefully and want to share 2 remarks…

First of all most of people talking about Online Reputation Management (ORM) is monitoring web 2.0 media such as blogs, forums, message boards, videos sites, social networks, etc. They just forget to look at the websites. What happens when one of your competitors is critisizing your new product? Are you listening to this negative input about your brand?
Tracking websites pages is a must to manage your e-Reputation!

My second remark is concerning the ORM tools. Whatever the performance of those tools might be they all need manual monitoring to be able to analyse the results. If some of those tools are able to identify keywords to alert marketeers when the buzz is negative. What about irony, play on words, abbreviations, etc?
Besides manual work is necessary to assess the relevancy of the source of the negative input. Based on this assessment you should know how urgent it is to react and what are the right way(s) to respond.